Talk about pandering to the little guy.
Marvel is promoting this summer’s ANT-MAN with a unique take on the movie billboard. These teeny ant-sized ads have been popping up in Australia. They even have their own LED lights for the overnight hours.
Check out some of the hilarious photos….
Ant-sized billboards for the 'Ant-Man' movie turning up across Australia http://t.co/S8K4HwMybV pic.twitter.com/CPHVSY3WIs
— Mashable (@mashable) April 22, 2015
Ant-Man gets ant-sized billboards to draw lucrative “actual ants” demographic http://t.co/kzLMDRvGvW pic.twitter.com/jKh08zY5Wu
— The AV Club (@TheAVClub) April 21, 2015
A+ Marketing: Miniature #AntMan Billboards Pop Up Across Australia https://t.co/MLU6FHl5A5 pic.twitter.com/8VSm12b1hP
— Yahoo Movies (@YahooMovies) April 21, 2015
Check out the tiny Ant-Man billboard http://t.co/peGsXlpy3F pic.twitter.com/RVAORpGrS2
— EW Radio (@EWlive) April 21, 2015